OmniPhone
Unconventional
Nothing is a UK-based phone brand known for its customizable interface. We were tasked with getting 1 million people to try it. Instead of putting the device in people’s hands, we made its UI available to try on every device via a free digital experience.
interactive model phone archive
We showed Nothing’s customization potential through phones based on heroes, icons, and artists.
browser experience
participation
We challenged people to build characters’ phones using Nothing’s vibe coding technology for a chance at a free Phone (3) and a feature in our community archive.
activations
We brought OmniPhone to life at museums & conventions, getting people to imagine what their phone could look like.
credits
Team
Clarke Weddington // AD
Sam Grigsby // CW
Greg Patterson // CW
Lucas Gaitán // Strategist
Tools
Figma
After Effects
ImageFX
Nano Banana
Photoshop
My Roles
Art Director
UX/UI Designer
Animator
Editor
