What’s the Rush?
Integrated
Amtrak is notoriously slow, but a slow ride can be a blessing in disguise when you're secretly dreading your destination.
For many people, Amtrak is the best way to get home for Thanksgiving.
We created a Wife Swap-esque TLC show where people swap families for Thanksgiving.
activation
We will place signs near transit hubs to highlight how taking the train extends your time away from things you dread about the holidays.
credits
Copywriter
Sam Rosenberg
Tools
Midjourney (style reference)
ChatGPT (prompting)
Gemini (image generation)
Photoshop
Flow