What’s the Rush?
Integrated

Amtrak is notoriously slow, but a slow ride can be a blessing in disguise when you're secretly dreading your destination.​

For many people, Amtrak is the best way to get home for Thanksgiving.

We created a Wife Swap-esque TLC show where people swap families for Thanksgiving.

activation

We will place signs near transit hubs to highlight how taking the train extends your time away from things you dread about the holidays.

credits

Copywriter
Sam Rosenberg

Tools
Midjourney (style reference)
ChatGPT (prompting)
Gemini (image generation)
Photoshop
Flow

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