Coke Zero wants to be the essential drink for mealtimes. However, for Gen Z, eating has nothing to do with food, and everything to do culture.
Here’s how we cook
Coke Zero will show up everywhere Gen Z eats IRL.
Influencers will post co-created content tailored to their specific niche, putting Coke Zero at the forefront of the cultural conversation.
Coke Zero will feed the people’s feeds, showing up in real time whenever Gen Z eats.
Coke Zero will sponsor drag queens (the divas who invented this language) and host their first ever Ballroom at NYC Pride.
Art Directors // Leah Silverman & Clarke Weddington
Copywriter // Thomas Halsey
Strategist // Rhyann Clark
CBM // Libby Bowder