Reddit UpVoter Turnout
Brand Act

Many Americans don’t vote in midterm elections. But they vote on Reddit, on stuff that’s kind of stupid. We’ll take away upvoting on Reddit so they can register to actually vote.

☆ Richmond Ad Club Winner, 2026
☆ Young Ones ADC Design for Good - Interactive Shortlist, 2026

r/timeline

r/recaps

Personalized Reddit Recaps show how much you vote. (Probably on posts about reality television.)

r/oohs

So do public call-outs. (Because this could be you.)

r/online

After we reopen upvoting, we’ll hit subreddits and comments sections.

r/credits

Copywriter
Hannah Wente

Tools
Illustrator
After Effects

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chewy